In the 80’s the artist and architect also proposed to develop his professional activity in the field of commercial activities.
This is where the Artshop experience is born, an idea conceived to give a strong customization to the commercial activities. An identification mark.
The restructuring of the commercial operation, the study of the logo, which, starting from the signage of light, could be reproposed in all areas of the company, not least the markings of goods. The studio expanded to include custom envelopes, brochures, calendars, etc. Furniture and furnishings were also part of the package offered to the client and even the uniform to be worn by employees.
The advertising message with special effects, the search for new characters, business cards, were the fundamental elements towards which Artshop’s activity developed.